Job Posting - What Is The Meaning Of Job Posting And Its Importance | HRMantra Hr Software

Job Posting - What Is The Meaning Of Job Posting And Its Importance | HRMantra Hr Software

 6-7 minutes 

Table of Content

• Job Posting Definition
• Past and Present of Job Posting: A Quick View
• Types of Job Posting
• What Shall a Job Posting Contain
• How to Write Job Posting
• Job Posting in Comparison with Job Description
• FAQs

Job Posting Meaning

A job posting intends to advertise a job vacancy or opening through various means such as the internet, newspapers, or other sources of media. It helps to attract those candidates who wish to pursue the position.

In writing a job posting, it can generally be said to contain a job explanation or job description, that is, the job responsibilities, qualifications, and any other piece of information that would aid in doing the job.

Job postings are the connection between candidates looking for employment and the employer finding the right person for the job.

Past and Present of Job Posting: A Bird''s Eye View

The traditional way of posting jobs, traditionally, would be via advertisement placements in newspapers or social media accounts. This was quite time-consuming as well as ineffective given that a certain amount of time passes before the advertisement is printed, distributed, and read by jobseekers.

In the current era, job postings have been modified to use the platforms and the company websites. This method is far better because the posting and publishing being done serve their purpose in a speedy manner. Further, the companies use tracking systems for storing job postings and processing the candidate''s information quite efficiently.

Types of Job Posting

Internal Job Postings

Internal Job Posting: the announcement of a vacancy is done only within the organization; the posting is shared only with current employees.

For instance: The internal job postings provide a chance to the employees by giving them priority as internal mobility. An opportunity to switch a department or take/adopt a different role, maybe, within the current team.

Many organizations like to promote jobs internally because it saves time and money and enables organizations to utilize their in-house talent.

External Job Postings

Unlike posting, External Job Posting is posted with the public who are actively looking for job opportunities. External postings enable candidates from outside the organization to quickly apply for a position.

Organizations often publicly post their job positions on industry job boards or well-known feeder platforms for specific demographics the institution desires to attract potential employees from.

The posting of jobs externally allows organizations to grow their organizational makeup, increase their knowledge pool, and diversify their organization in an external environment.

What Shall a Job Posting Contain

A well-written job posting is essential to attracting quality candidate volume.

Job advertisements should make clear the position they are offering. Advertisements must indicate conditions for application. An overview of common elements in job advertisements includes:

• An overall description of the job; expectations and other related information
• Company profile and working atmosphere of the company
• Work experiences
• Educational qualifications
• Required to submit documents
• Expected physical or mental conditions, if any
• Mode of submission of applications

Tips for Writing a Job Posting

• Begin with a job title: While drafting a job posting, an appellant should specify the job title. The job title should be significantly clear in the depiction. Add keywords.
• Draft a job description: The outline is about stipulating responsibilities, duties, and qualifications concerning the role in a job description. It also describes the goals and objectives that have to be achieved based on the position.
• Show the salary to be offered: Any potential expected salary should be mentioned at this point. This will make them know what they can be compensated for among other benefits.
• Contact: For anyone applying, please give a contact for them to follow up.
• Pictures: Make your posting visually appealing by adding some visuals, like a logo or graphics.

The more intricate and authentic the description of your job in a post, the more successful you will be in reaching out to a pool of potential applicants that are suitable for the job.

Job Posting vs Job Description

Although both these terms are used in posting regarding a job, there is a slight difference between a job posting and a job description.

A job posting is a posting that contains job opportunities, whether online or in print. It mainly intends to attract people seeking employment.

On the other hand, a job description is a document containing more detailed information regarding a particular job. It describes what kind of duties, responsibilities, and qualifications a particular job needs.

Conclusion: Job postings, job boards, search engines like Google, or other offshore resources are all means by which talent can be identified. An organization that truly wants to lay the foundation for a long-term, viable talent pipeline may wish to consider constructing a separate recruiting platform.

FAQs

How do I get more views on my job posting?

Answer:

• Keep the post short and sweet (under 150 words).
• Don''t forget to share wide by linking your job post.
• Add descriptions and title tags.
• Brainstorm alternative terms.
• Think mobile-first and, where possible, think about how the content can be video.

How to create a desirable job posting (Source)

Answer:

• Make your job advertisements appealing by adding images, pictures, and videos to your job postings. What''s more, include employee testimonials and stories, from employees to add an extra touch.

How does one attract talent from a job posting?

Answer:

• Write an attractive job description using powerful words.
• Present a clear scope of responsibilities and liabilities of the position.
• Show compensation and benefits.
• Showcase the advancement that people might experience/gain in the company.
• Show how much flexibility there is.

As you''ve focused on those things, candidates start to value your job posting more because it''s going to be attractive and interactive in nature. Good luck!

Popular Terms