In-Mail - Meaning Of In-Mail & Its Importance | HRMantra HR Software

In-Mail - Meaning Of In-Mail & Its Importance | HRMantra HR Software

5-7 mins 

In-mail, otherwise, refers to private mail on the social media platform called LinkedIn. The feature is only available to the premium members in reaching out and collaboration with others.

Now, if you''re an active user on LinkedIn, you probably would have realized by now that you can''t email every user on the website. Of course, this is because they have a premium subscription, and to get in touch with them, so will you.

Here comes the big question– is in-mail that important? Well, let us dive in and find an answer to this question quickly.

Herein, we''ll cover:

• What is In-Mail?
• Benefits of Using In-Mail
• Best Practices to Write the Perfect InMail
• What to Avoid When Writing InMails

What is In-Mail?

InMail is a private messaging feature on the platform that allows easy convenience in connecting with people not yet your connections. This functionality will allow any user of LinkedIn to send a message privately, which no one outside their network can read.

The InMail message pops right into the recipient''s web-based Inbox that they''ve previously set up on their LinkedIn account. Not knowing the address of the receiver gives a degree of privacy to both sides of the action. For this very reason, the recipient might go through your profile and then decide whether they want to answer or not. InMail pricing varies depending on your membership type and desired audience segmentation.

Benefits of Using In-Mail

They are plenty but here are the top benefits of in-mail:

• It''s one of these megaphones that may reach out to people who are actively looking for work; it also covers people who feel like they might need to change jobs-whatever the case may be.
• This feature might put down your personal thoughts. It is also an important point for synchronisation between your company''s requirements and a candidate''s preferences.
• A detailed report on the InMail is available. It tells you where your coverage works and what kind of outreach messaging may work as well.
• You can message a LinkedIn member even if you don''t have their email address.
• Use Quick Replies which are pre-filled replies in InMail. These allow you to provide a quick response.

Best Practices to Write the Perfect InMail

Now, keep the following in mind if you want to enjoy those benefits that we discussed above:

Select Your Target Judiciously:

Be careful about this since you have a limited number of email credits in your LinkedIn InMail; do not use it on just anybody you meet casually on LinkedIn.

InMail should be kept only for very high-priority prospects whom you are recruiting or networking with at the moment.

Create an Optimized Profile:

What do you do when someone invites you?

Probably, you would click on their profile to find out who they are and why they contacted you, what benefits might exist from working with them.

They do it as well!

With that in mind, be sure to optimize your profile before meeting any InMail contacts.

Craft Captivating and Eye-catching Subject Lines:

After all, the very first thing that an individual notices in an InMail is a subject line.

So, make sure that your InMail catches the eye and prompts a person to open it. Never forget to give importance to the subject line.

Hence, it is always necessary to come up with something catchy, eye-popping for a subject line.

Customize:

You know, a personalized InMail is 15% more effective than a regular one. Research carefully in the prospect''s profile for common interests, hobbies, connections, or experience to make your LinkedIn InMail more personalized.

Based on these findings, write a message targeted at the addressee and place them in the spotlight, making them explicitly aware of why they have been contacted.

Start a Conversation:

Let your InMail be anything but a generic pitch.

Make it an avenue for introduction and opening a conversation between parties.

Initiating conversation is by far the most efficient way to build permanent relationships that can ultimately convert new prospects into clients.

Once your InMail and connection request are accepted, get started by leading with an interesting point or articulate the reason for which you''re seeking a relationship.

Keep it Brief:

In a bid to enhance response rates, the message you send should ideally be short. It could be 400 characters at most. Generally speaking, shorter InMails seem to work better than longer ones.

Remember, this needs to be an invitation to engage and dialogue. For that reason, you want to keep your InMail simple. That means economizing on the level of background information regarding the purpose of your InMail and being ruthless on how much time you have to devote—for every message there''s space to trim and tighten your message by removing words and concepts that are just superfluous.

Incorporate a Directive to Encourage Action:

When sending an InMail, your objective is to obtain something, such as a meeting, connection, or sales.

Capture the recipient’s attention with an engaging opening statement and clearly communicate your desired action.

Shall we line up a quick call of 10 minutes Wednesday at 11 AM? Just saying ""How does this sound?"" does the trick in moving from building a rapport to taking action.

There you go! That''s everything you need to know about in-mail!

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