Employer Branding - What Does Employer Branding Mean And Why Is It So Important | HRMantra HR Software

Employer Branding - What Does Employer Branding Mean And Why Is It So Important

5-6 minutes

Employer Branding Meaning: What is Employer Branding

Employer branding is just about credibility, reputation, and perception of the company as an employer among employees and in the outer world. In fact, it influences the manner of seeking new tender job seekers from freshers and internal employees for the open job opportunities in your company.

The better you are at employer branding, the more the likely you are to attract talented people and retain your employees.

Here we will find out:

• What is the Purpose of Employer Branding
• Who Owns Employer Branding
• Why is Employer Branding Important
• How Does Employer Branding Differ from the Corporate Brand
• Employer Branding vs Recruitment Marketing
• Employer Branding Strategy: What is the Process of Employer Branding
• How Can Employer Branding Be Helpful for HR Strategy
• How to Measure ROI of Employer Branding
• What is the Objective of Employer Branding

What is the Objective of Employer Branding

The main intention of the employer branding is to shift your brand value. This can be significant because A talent is always drawn towards a solid brand image to trend their values.

So, when the brand value is shared by you clearly and in the right way, it will help to capture better and fast talent.

Who Owns Employer Branding

The HR department owns the employer branding primarily. That is because they are to take the onus and responsibility of attracting and hiring great individuals for the company.

Why is Employer Branding Important

Employer branding will ensure that you bring the top-notch professionals on board who will take your company growth to the ultimate level. Perhaps, that''s why it''s a wise business investment.

Besides that, here are some quick other reasons you should consider understanding why you need to invest in your employer branding:

• It reduces the cost of recruitment.
• It can turn your internal human capital into your brand advocates, majorly through employee reviews on sites like Glassdoor, Indeed, and Rate My Employer.
• It helps you improve your employee engagement.

How Does Employer Branding Differ from the Corporate Brand

Employer Branding vs Recruitment Marketing

Employer Branding Strategy: What Goes into Building an Employer Brand

• Career page: make an awesome career page on your website, which is easy to navigate and gives a much satisfying experience to your potential candidates.
• It should reflect in your culture, policies, programs, rewards, and incentives you offer your employees and new hires.
• Collect the best workers'' reviews and ratings on company review web pages.
• Publish great advertisements for all new available vacancies.
• Simplify the whole application process and make it plain.
• Guarantee an excellent candidate experience.
• Leverage social media and content marketing to make your brand more well-known and reliable.

Benefits of Employer Branding for Your HR Strategy

It can be beneficial for HR strategy by improving the amount that you, as an HR, spend on hiring candidates, the cost per each hire, and the quality of the talent that you win into your organization.

How to Measure ROI of Employer Branding

The best way of expressing the ROI of Employer Branding is to identify the number of candidates you have hired and multiply that number by the cost spent per head through all different channels.

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